Schenectady has historically been the recipient of some less than favorable reviews. Dating back to 1810, Dewitt Clinton wrote in his diary that “Schenectady, although dignified with the name of a city, does little business…it does not appear pleasing.” While he was still a student at Union College, Jonathan Pearson wrote that Schenectady was a city “only fit for hogs and Dutchmen.” Apparently Pearson’s opinion on both Schenectady and the Dutch would soon change. He learned to read Dutch, wrote extensively about Schenectady’s history, and lived in Schenectady until his death in 1887, so he must have found something about Schenectady that he liked. Along with the disparaging of Schenectady comes a history of people willing promote the city. Similar to the website The Schenectady Project or @schenectadydoesn’tsuck on Instagram, The Mystic Order of the True Blues was established to promote business and civic pride in Schenectady.
|Flier for the first chartered meeting of the True Blues. President William J. Van Horne would be elected mayor of Schenectady in 1871 and was the first person in Schenectady to own a telephone. Image from the Grems-Doolittle Library Collection.|
|Model of King Neptune's float from the second True Blues parade. From the Schenectady History Museum.|
|Ticket to the Grand Carnival of the Mysterious True Blues. Image from the Grems-Doolittle Library Collection.|
In 1869 the True Blues decided to hold a carnival at the Schenectady’s first armory. The armory had been completed in 1868 and the True Blues organized the “Grand Carnival and Bazaar” in order to celebrate its opening. To promote the week-long bazaar, the True Blues circulated a newsletter called The True Blue Bazaar. The newsletter contained humorous poems, jokes, cartoons, lists of contributors to the bazaar and advertisements for local businesses. One of my favorite jokes comes from the January 30th issue, “When are skipping lambs like library volumes? When they are boundin’ sheep.”
|Advertisements of attractions at the |
Grand Carnival and Bazaar
from the February 8, 1869 issue
of the "True Blue Bazaar."
Image from the Grems-Doolittle
The list of contributors in these newsletters feature some prominent residents of New York and Schenectady including, former New York State Governor John T. Hoffman, several members of the 83rd Regiment of Volunteers, H.S. Barney of Barney’s department store fame and former Albany Mayor Michael Nolan. The bazaar boasted a wide variety of activities, music, portraits, poultry shows, a five foot cucumber and a velocipede. I could list more, but as the Albany Express newspaper wrote, “no description could do it justice.” The carnival cost $4,000 to run, a considerable amount in 1869, but the True Blues managed to raise $1,000 for charity.
A final parade took place on September 8, 1870 and according to the Daily Star it drew 30,000 visitors to Schenectady from. Special trains ran from major cities in New York and thirteen coaches ran from Albany loaded with people wanting to see the parade. Bands from Schenectady, New York, Troy and Poughkeepsie were invited to march alongside horse-drawn floats, armored knights and a model of the Cardiff Giant.
The last meeting of the True Blues occurred on October 2nd 1871 and King’s Cornet Band played “lively music to salute a job well done.” In addition to promoting the city, the parades and bazaars of the True Blues provided a much needed distraction from the horrors of the Civil War and Lincoln's assassination for the residents of Schenectady.